I is for Ida

Ida sat at her kitchen table and scanned the morning newspaper. She sipped her coffee and took a bite of her honey-slathered toast. As usual the news was all depressing. “Screw this Noise” she said out loud, though there was no one around to hear her. She called information and got the phone number for the newspaper’s subscription department. When an associate named Wiley asked Ida why she wanted to cancel her subscription she said, “because there is nothing good left in this world, we have gone to Hell in a Hand Basket,” and she hung up.

After completing her morning chores, Ida put on her face, then drove to her local supermarket. With a short list in hand she walked slowly down the aisles with her cart. A young boy pushed by her on his way to grab a box of cookies, “young man, show some respect to your elders” Ida yelled. He looked at her, terrified and his mother glared at Ida. “Don’t talk to my precious boy like that” she said. “Precious?He’s hardly precious, he just about knocked me down. I could sue you!” The woman, dressed in drape-y expensive neutrals, accented by faux spiritual jewelry, grabbed her son and hurried away.  “I can hardly wait to see what kind of a nightmare he grows up to be!” Ida yelled after her.

She turned down the aisle marked “International Foods.” Ida felt superior to the schmucks who just shopped the “regular” aisles, as if she were more worldly and progressive. She placed a package of Italian cookies in her cart, then added a box of Abuelita Mexican style instant chocolate drink mix. “Es Muy Delicioso” said Ida loudly to a woman standing nearby. “Good to know,” answered the woman, quickly turning her cart away from Ida. “At least I know a little Spanish,” Ida grumbled.

At the check-out counter she stood behind a young man who had several containers of Tofu, along with many vegetables. “Are you a Vegetarian?”  Ida asked him accusingly. The young man eyed her, smiling slightly.  “Yes Ma’am I am,” he answered. “That’s why you’re so thin and pasty, you need to eat some meat. But you have good manners, so that’s something I guess.” The young man sighed, paid his bill and took his canvas shopping bags with him. The cashier started ringing up Ida’s purchases, hoping to avoid any conversation with her. “Did you color your hair yourself?” asked Ida. The cashier flinched. “Yes, I did, why do you ask?” “Well, I think you went a little overboard on the red, it’s too bright. People are going to see you coming from a mile away. You should stick with a nice light auburn.” The cashier gritted her teeth. If her Manager wasn’t standing nearby she would tell Ida to go jump in a lake. “Oh well, to each her own I guess,” she said cheerily.

On her way back to her car, Ida saw the most adorable little black dog tied up to a pole outside the store. “Unbelievable!” she exclaimed. She hated people who tied up their dogs while they were busy running errands. It was too dangerous, anything could happen – the dog could break free and get run over by a car, a mean kid might tease the dog, the dog could eat something and get sick…She would like to tie the dog’s owner to a pole and see how she or he liked it! Ida put her groceries in her car and then went back to the dog. She bent down and petted the dog and spoke to him lovingly. The dog seemed to take to her immediately.  “Your owner does not deserve you,” she cooed. And then, just like that, she untied the dog, picked him up and when he didn’t resist, she carried him back to her car. He rode shotgun with her back to the house, not seeming to mind one bit that he was with a complete stranger.

Back at the house Ida found an old frisbee in the hall closet and she and Sammy – the perfect name for him! – played in the backyard until Sammy was tired out. She then set down a bowl of water and made him a cozy bed from old comforters and pillows, though she knew she would let him sleep with her tonight. She figured he deserved a special meal, so she would cook him chicken and rice for dinner. Sammy, exhausted from the exercise and sudden life change, immediately passed out. Ida made herself a peanut butter and jelly sandwich and watched him sleep. He snored like her long dead husband, Earl. But Sammy was much cuter than Earl. Earl had had a face that not even his mother could have loved, but he had been a good man. Well, he had been a reasonably good man. Ida lay down on her beige chenille couch.  Actually Earl had not been a very good man at all, what the hell was she thinking?! He had been mean as a snake! Ugly and mean – there’s a winning combination for you! Ida chuckled to herself. She had been so happy the day Earl died that she had gone out shopping to celebrate. She had bought herself a pair of blue sandals, a matching purse and a perfume called “La Vie Est Belle.” Ida closed her eyes and was soon fast asleep. Sammy eventually joined her on the couch, jamming his face under her left armpit.

 

Branding Queens

Is it just me, or does it feel like we are all starting to Brand Ourselves?  Through social media we each curate our lives and reveal in mostly filtered perfection, (or sometimes purposely non-filtered perfection), images and witty sound bites creating in essence our own brand.  The Brand of Me.  I am part of this trend too, I post regularly on Instagram: there is Mary Ellen the Pit Bull Advocate, Mary Ellen the Living with Cancer Through Humour Gal, Mary Ellen the Vintage Loving Stylehoader.  Is this a bad thing?  I don’t know, but it does make me a bit uncomfortable.

It used to be that creating a brand was done primarily by companies in order to sell a product.  To this day fashion retailers continue to be focused on creating a desirable brand in order to make money: “Understated elegance for the woman who knows true luxury.” “Affordable classics with a twist!” “The only watch for the man who works hard and plays hard.”  But now that we are all self-branding, are we in some strange way selling ourselves?  And to whom and for what reason?  Many successful fashion & lifestyle social media wizards are actually selling items, often through sponsored ads, so that makes sense.  But what the hell are the rest of us doing?  I realize I am probably just overthinking all of this, but it still kind of freaks me out.

The other issue with everyone becoming a Branding Queen (or King), is that – at least for me – it can lead to increased depression & anxiety.  If I see one more perfectly decorated home with that damn fury IKEA bear rug thrown casually but not casually over a mid-century chair I am going to stab my eye balls out!  Or another reclaimed wood dining-room table, sparkling with glitter and pastel food and champagne bubbling over in mis-matched but perfect vintage glasses with an incredible floral arrangement in a milk jug bought for just $2 at a garage sale!  I can’t take it!  This past weekend I actually suffered from a bout of “Insta-Madness:” I went to my favorite Leslieville bakery – Sweet Bliss – and bought myself three delicious treats (luckily for me my partner is Paleo, so I get all the sweets to myself!)  Upon arriving home and admiring my goodies in their low-key unadorned box, I found myself thinking that they would look much prettier “styled” on a vintage floral China plate.  OMG!  What has happened to me?!  Thankfully I am not THAT insane and I happily enjoyed my sweets on a regular, almost ugly plate.  And they were damn tasty!

I guess for now I will just cut back a little on social media so that I can remain sane-ish.  But then again, I did just buy my dog a new bandana, so I might have to Instagram that as part of my “I’m a Pit Bull Advocate” Brand.  #stopthemadness