Must Wear Beige

“Oh for the love of God, I don’t want to go to this bridal shower today.  Why do I have to?  Steven – why do I have to go to this godforsaken shower?”

“You owe me,” yelled Steven from down the hall.  “I went to that hideous work event with you so now you have to go to my partner’s third wife’s bridal shower.”

“But she’s a nightmare!  Major narcissist, faux listener, gossips 24/7 & only wants to talk about her farm to table lifestyle blog – which by the way is hilarious because she doesn’t even cook, so what exactly is she bringing from farm to table?  She’s going to be a horrible mother, just horrible.”

“Why don’t you write that in her card, I’m sure she would love those words of support.”

“Very funny.  That whole group are like the Nouveau Millennial Stepford Wives.  And I just ‘can’t’ with the beige theme.  I mean the invite actually said “Must Wear Beige” – who does that?  And you know how washed out beige makes me look.”

“It’s a rough life hon, I feel for ya,” Steven said as he skipped down the stairs.

“Okay, focus Susan focus.  I know I have a light caramel shift-dress in here somewhere, that will have to do.  And my cream vintage sweater with the sequins and rhinestone buttons, that’ll look good together.  

“Steven?”

“I’m downstairs, what?”

“These girls are very minimalist, can I get away with rhinestone buttons and sequins?”

“Have you lost your mind?  You are a grown-ass woman, wear what you want!  As long as it’s not hot pink or lime green, you’ll be fine.  I mean you’re twice the age of these women, so who cares?”

“Nice.  Thank you for reminding me that I could me this woman’s mother.  Like I’m not feeling ancient enough.  They’ll all have that perfect glow-y skin & thick eyebrow-look and I’ll just be sitting there like their plump grandma wearing a loud sparkly sweater.”

“Actually I think her grandma and her mother are going to be there, so you can hang out with them if it makes you more comfortable.”

“So funny I forgot to laugh.  I’m going to murder you.”

“How?  How are you going to murder me.”

“I can’t tell you, it’ll ruin the surprise.”

“Ha!” Steven said as he rounded the corner into their bedroom with a glass of wine for her.

“Drink this, it’ll make you feel better and I’ll bring you over so don’t worry about driving.”

“Thanks,” Susan said as she took a large sip.

“You can add some lip balm to your cheeks to get that glow-y look you mentioned.  I read about it in The New York Times Style Section.”

“You read a beauty article about using lip balm on your face?” Susan asked. 

“Yep.  I know you’re not a huge fan of makeup and beauty stuff, but some of these products are amazing!  Last week I bought a facial exfoliating cream and I love it.  My skin looks brighter and it’s softer.  Not that you ever noticed.”

“I feel like I don’t even know who you are anymore.”

“By the way, don’t forger her name – it’s Astamaria – last time you called her ‘Astralmaria.’”

“I did not, you are such a liar!” Susan said laughing.

Steven kissed Susan’s neck and whispered, “don’t let those gals get to you, you’re my Queen and you’re beautiful as fuck!”

Branding Queens

Is it just me, or does it feel like we are all starting to Brand Ourselves?  Through social media we each curate our lives and reveal in mostly filtered perfection, (or sometimes purposely non-filtered perfection), images and witty sound bites creating in essence our own brand.  The Brand of Me.  I am part of this trend too, I post regularly on Instagram: there is Mary Ellen the Pit Bull Advocate, Mary Ellen the Living with Cancer Through Humour Gal, Mary Ellen the Vintage Loving Stylehoader.  Is this a bad thing?  I don’t know, but it does make me a bit uncomfortable.

It used to be that creating a brand was done primarily by companies in order to sell a product.  To this day fashion retailers continue to be focused on creating a desirable brand in order to make money: “Understated elegance for the woman who knows true luxury.” “Affordable classics with a twist!” “The only watch for the man who works hard and plays hard.”  But now that we are all self-branding, are we in some strange way selling ourselves?  And to whom and for what reason?  Many successful fashion & lifestyle social media wizards are actually selling items, often through sponsored ads, so that makes sense.  But what the hell are the rest of us doing?  I realize I am probably just overthinking all of this, but it still kind of freaks me out.

The other issue with everyone becoming a Branding Queen (or King), is that – at least for me – it can lead to increased depression & anxiety.  If I see one more perfectly decorated home with that damn fury IKEA bear rug thrown casually but not casually over a mid-century chair I am going to stab my eye balls out!  Or another reclaimed wood dining-room table, sparkling with glitter and pastel food and champagne bubbling over in mis-matched but perfect vintage glasses with an incredible floral arrangement in a milk jug bought for just $2 at a garage sale!  I can’t take it!  This past weekend I actually suffered from a bout of “Insta-Madness:” I went to my favorite Leslieville bakery – Sweet Bliss – and bought myself three delicious treats (luckily for me my partner is Paleo, so I get all the sweets to myself!)  Upon arriving home and admiring my goodies in their low-key unadorned box, I found myself thinking that they would look much prettier “styled” on a vintage floral China plate.  OMG!  What has happened to me?!  Thankfully I am not THAT insane and I happily enjoyed my sweets on a regular, almost ugly plate.  And they were damn tasty!

I guess for now I will just cut back a little on social media so that I can remain sane-ish.  But then again, I did just buy my dog a new bandana, so I might have to Instagram that as part of my “I’m a Pit Bull Advocate” Brand.  #stopthemadness